Apple Marketing Machine Drops the Ball

Apple Marketing Machine Drops the Ball
Originally uploaded by heatherhoesly

Apple's marketing machine has goofed again.

Notice that phone number up there? The one splashed in big text on the iPhone...the product being sold in this ad? Call it. Go ahead, I dare you. And you get....? Nothing. Nada. Zip. Bupkiss. Not a valid number.

Apparently the genius' at Apple and/or ATT couldn't be bothered to set up a real working number that channels you to say a recording of something like, "Thank you for your interest in the iPhone. For more information about iPhone features, please press 1. For more information on your local iPhone retailers, please press 2..." and so forth.

THAT was a major opportunity missed. It's a phone number that you've just plastered in HUGE lettering across every tv in America. Did they not think people would actually call it out of shear curiosity?

It's like Jenny's number - you all know it - 867-5309. People call it out of curiosity and get various results depending on the area code. Tommy Tutone made it famous, but people actually calling a fictitious number from a song made it infamous.

Face it guys, you dropped the ball and missed a heck of a marketing opportunity. At least Jenny's number gets answered.