Twitter Lists and Promoting the Brand of YOU

I Shall Call Her...Mini Me.
Originally uploaded by heatherhoesly

The new list feature for Twitter is amazing! You can build lists for any topic imaginable and disseminate that info to other people in your network. Slick and simple - if you can get people to want your info.

For example, I'm trying to convince some friends of mine that social networking sites like Twitter are good places to begin looking for job leads.

"Get out there and get noticed," I tell them. "Network, promote the brand of YOU." (They stay with me on this point - so far.)

I tell them that a recent study published by Pingdom.com established that 64% of Twitter users are 35+ and the average Twitter user is 39 years old. (They recognize themselves in that general description and begin to show more interest.)

I tell them that since Google, Yahoo, and Bing now index Twitter posts, using Twitter for their job search has become even more valuable in the last six months. Twitter can help them get found, help recruiters find them, help them brand their subject matter expertise, help them increase their page ranking, and help them promote and find content - essentially help them promote their brand. (They like this idea.)

I tell them about all the vast quantities and varieties of different tweet-sources of job info on Twitter...and I lose them. ("Too much effort." I'll get lost." "I'll have a billion tweets to sort through." "I won't find job lead relevant to me." etc...)

Not anymore! I can do the work for them while I'm building MY network, promoting MY brand and looking for a job myself!

I've set up 2 job lead lists from my Twitter feed - one on any job in Kansas City (a bit general, yes, but all it takes is one lead on something related to get to what you really want) and one specific to tech jobs anywhere in the US (hey, not all my friends are in KC and some that are might be willing to relocate for the right position).

Anyway, I've done the research on finding interesting, relevant, accurate and timely jobs feeds for those categories, all they have to do is follow me and subscribe to the list of their choice. I'm adding new feeds to my list as I deem them relevant or necessary and will probably come up with other more specific lists to add to my list of lists.

I make it easy for them. To get this information all they have to do is follow me and subscribe to my lists.

Simple as pi...no...make that "pie."